Finding clients for your business can be a daunting task. Especially if you have no idea where to look or what to do first. Listen to what these eleven entrepreneurs have to say about finding new clients for your business.
Leave a comment with your own preferred method of finding clients and be sure to also reach out to the entrepreneurs below on Twitter and Facebook!
1. Talk to everyone you know! You never know when a friend or family member might either need your service or know of someone else that might. The power of referrals and word of mouth for a small business is huge.
2. Clearly define your value proposition and the NEED it fulfills. Then identify the market segment that will most benefit from your product or service. Make sure you drill down your market to a very specific segment, then go out and sell to this target audience.
3. Be of service. To anyone and everyone. 24/7. Connect, build relationships, solve someone’s problem in a conversation, make people feel great when you talk to them and give your expertise freely so that people get an experience of YOU. An experience of your knowledge and who you are being when dealing with (potential) clients (a.k.a. human beings). Not everyone might become a client, but everyone remembers people who made them feel good. They’ll remember you when one of their friends has a problem that you can solve.
4. Let your authenticity and passion be the driving force in all of your outreach; blogging, video, live presentations. Just get out there and be you. Don’t fear talking about yourself/business. You are doing your work for a reason yes? Share it!
5. Start with defining your perfect client. Many new business owners are so focused on their wonderful new product they don’t really understand who will most want to buy that product. Where do these perfect customers shop now? What hobbies do they have? Find ways to associate with these clients.
6. Networking, network with your peers, network on social networks, network in social/business groups. Participate, ask questions and give answers. In doing so you build a reputation as an expert in your field.
7. Develop a relationship with persons in your target niche. People do business with people. Join their groups; patronize their business. Ask your existing clients for a “warm” referral to a specific person (someone they know whom you would like to obtain as a client).
8. Get speaking engagements to be able to let others know what you do and how you can coach them.
9. Identify WHERE they are. Then, go network in their circles. Look at publications, congregations, even libraries. Barnes and Nobles is a great place to hang out to find clients.
10. Focus on connecting with your potential clients’ hearts and what their deepest needs are, not on convincing them to buy from you. When your business is based on deep love, it becomes magnetic.
11. The most important first step is to ask yourself 3 questions: (1) what am I really good at? (2) what am I passionate about, and (3) What will the market pay me to do? They need to then identify where the overlap is between those three questions. That’s where you will find your ideal client who wants to hire you. Then it’s important to go to the places (blogs, LinkedIn Groups, meetings, conferences) where those types of clients hang out.
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