A Web 2.0 Backup Plan for Your Business
I was reading an article on MSN’s Business on Main website called, “Prepare for Popularity“, which discussed the steps to take to prepare your business for a quick upsurge in website traffic. You know, the kind that happens if you get featured on Mashable or you get mentioned on Oprah’s Twitter account. It got me thinking about all of the different ways that we need to make sure our business is protected, especially in this web 2.0 landscape where everything is “in the cloud” so to speak. This blog post will unearth some of...Analysis Paralysis: What to Do When You ...
I just hung up the phone with a client of mine who was struggling to come up with the approach and branding ideas for his new website. He was scared to pull the trigger on the branding aspect as he was not entirely confident on how to communicate his message. He was also nervous about creating a website that targeted one particular target market in case he could support others. We talked through a game plan and I felt that it was one of those things that had to be shared. A lot of entrepreneurs struggle when it comes to nailing down their message. As someone who is...3 Things to Consider Before Hiring a Vir...
Virtual assistants can be an amazing addition to any business. Virtual assistants provide support to business owners but do so from their own home or office. Assistance can come in the form of Internet marketing, social media, web design, administrative support or any other area of support that the business owner may need. Virtual assistants are a huge asset to business owners that need support but who do not want to spend the time and money on hiring, managing and paying full-time staff. The beautiful thing about a virtual assistant is that the business owner...3 Marketing Lessons I Learned from the L...
If you pay close enough attention, marketing lessons can come from the most unlikely places. Take this week for example. I was sitting at my desk and happened to notice that there was a Lee Valley Tools catalogue laying there, not yet opened. While I waited for my iMac to launch, I flipped through the pages and recognized something about the experience I was having while reading this catalogue. I, as someone who is mostly uninterested in tools, gardening, etc., was getting extremely excited about their products. In fact, I was making a mental note of the items I NEEDED...Let’s Connect
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