The Danger of Using PayPal for Business ...

[Update: April 1, 2012] — First and foremost, thank you so much to everyone who shared this post, retweeted the URL and brought attention to this issue.  It is because of all of you that I am able to post this update. On Friday, March 30, 2012, I received a call from Trevor at PayPal’s Executive Office.  He apologized profusely for what happened over the previous weeks and he explained that this sort of thing does not usually happen at PayPal.  I explained to Trevor that I have been using PayPal for nine years without interruption so I believe him when he...

Creating an Autoresponder Sequence for E...

If you are a user of MailChimp, Aweber, 1ShoppingCart, InfusionSoft, Constant Contact, Get Response or any of the other e-mail marketing programs that exist out there, you will have undoubtedly found yourself in a position of wanting to set up an autoresponder campaign. What IS an Autoresponder? An autoresponder is essentially what it sounds like - an automatic response to someone providing you their contact info.  The great thing about many of the programs I listed earlier (but not all) is that you can set up a series of e-mails to go out to a specific group of...

Social Media Promotion for Virtual Event...

I was having a conversation with a client today about promotion for a virtual-based series she was running.  She had asked me the question: “What is the best way for me to promote my upcoming virtual event using social media?”  I was going to answer this question on our call but I changed my mind and told her that I would write a blog post instead to explain how I use social media to promote virtual events. It can be a bit daunting when you first look at the number of social media sites that exist and you combine that with the overwhelming amount of advice...