Working with a Virtual Assistant - No Experience
Nov 24This is the third post in a series. The series will explore some of the common hesitations when it comes to outsourcing and delegating work to a virtual assistant. Our hope is to shed some light on working with a virtual assistant and clear away some of the doubts so that more people can benefit from having support for their business. Major Outsourcing Pain Point - No Experience or Not...
Brand & Message Essentials for Creatives on Social Media
Nov 23I had the honor of speaking yesterday at Ottawa’s Make Art Work! conference put on by OCRI and I spoke on the topic of, “Brand and Message Essentials for Creatives on Social Media.” The presentation was designed to highlight the ways that creatives and artists could use social media and maintain an authentic expression of selves. Here is the slide deck from that session: Brand...
Empower Your Virtual Assistant or Virtual Team
Nov 21When I am speaking with people who use the services of a virtual assistance company, I often hear the same thing over and over again: “I have trouble letting go” or “I don’t want to relinquish control” or “What if they don’t do things the same way that I do them?“ This blog post is written to give you permission to start the process of letting go by...
Working with a Virtual Assistant - I’m Not Clear and Lack Direction
Nov 17This is the second post in a series. The series will explore some of the common hesitations when it comes to outsourcing and delegating work to a virtual assistant. Our hope is to shed some light on working with a virtual assistant and clear away some of the doubts so that more people can benefit from having support for their business. Major Outsourcing Pain Point - I’m Not Clear...
Working with a Virtual Assistant - It’s Too Expensive
Nov 16This is the first post in a series. The series will explore some of the common hesitations when it comes to outsourcing and delegating work to a virtual assistant. Our hope is to shed some light on working with a virtual assistant and clear away some of the doubts so that more people can benefit from having support for their business. Major Outsourcing Pain Point - It’s Too...
Launch Strategy for a New Blog
Nov 10Launch Strategy for a New Blog Announcing a new blog is an exciting thing for most web-based business owners because you now have this interactive platform for your audience to engage with you from. If you didn’t have a blog before (and if you were also lacking a social media presence), you may not have any idea who is out there enjoying your work. Launching a blog opens the doors to...
The Cost of App Development - An Interview with iWatchLife
Oct 04Over the next few weeks, we’ll be featuring interviews with various individuals and companies that have gone through the app development process. The focus of these interviews is specifically on the costs associated with developing and marketing an app. You can catch the first interview here. If you have any follow-up questions, please post them as a comment and I will let our interviewees...
Constructive Playthings Ignites a Social Media Firestorm
Sep 27Constructive Playthings, an online toy company, has ignited a social media firestorm this week. A group on Facebook, Play at Home Mom, noticed that the company had a sale on and as a part of this sale, were offering a light table (regularly $300) on sale for $29. The Play at Home Mom group sent their fan base over to the website, which resulted in 600 orders of the light table. Unfortunately,...
A girl involved in a passionate love affair with the Internet. Erin founded BSETC, an outsourcing company, at the age of 21 and works with brands and companies on their overall web presence strategy. 
